Paul Arden is a former executive creative director at Saatchi & Saatchi at the author of the international bestseller "It's not how good you are, it's how good you want to be." This book is about unconventional, sometimes outrageous thinking; he does not tell you what to think or believe but gets you to challenge what he tells you and the way you view your life and opinions. It's a small, witty book but with huge ideas and I really recommend everyone to have a copy to once in a while flip through.
DECISIONS
DECISIONS
DECISIONS
Whatever decision you make is the only one you could make.
Otherwise you would make a different one.
Everything we do we choose.
So what is there to regret?
You are the person you choose to be.
ARE YOU BEING REASONABLE?
Saloman Brothers, the well-known New York investment house, met with prospective clients not once a month or once a day, but three times a day.
That is unreasonable.
But it works.
Most people are reasonable, that's why they only do reasonably well.
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