This is a great engaging video. It has the perfect amount of user interaction to keep the user interested and effectively communicates all the key selling points of the product. For example the second video shows GPS tracking and map usage. This viral cleverly uses a very new Youtube feature to be the first video to viral of its sort on Youtube. It is a great combination of classic story telling, user interaction and new features on an extremely popular online environment. This video perfectly communicates key selling points demonstrated in the real word and it identifies its target audience ( young professionals.) I could only include the beginning video but It's so fun, give it a go!http://www.youtube.com/watch?v=HoOCiaxIZF4
Tuesday 30 September 2008
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