Sunday 21 September 2008

Knucklehead



I really like Knuckleheads simple design of it's website. I think the way you can view each directors work by clicking on their signature is really inventive and more personal to the viewer. The text that goes with each director follows in this theory by being very jokey and each piece ends with a sentence that describes how they are a knucklehead.  The directors are some of the most talented people around and have done some of the most well known and loved adverts. One of my favourite adverts at the moment was done by Johnny Green- The Mercedes Benz Ambition advert.  Here is an example of the text for one of the directors:
"Daniel went to st martins school of art and of course was a star and then went and did some title sequences which everyone went on and on about and won lots of things which made his mum happy and then of course commercials came calling and that was all great and he made about a zillion commercials and won tons of things which all sat in his office next to the picture of the naked man which we all know is art really and he claims he can play the trumpet though we've never seen it but he probably can because he's a knucklehead."

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