Since the 1980’s and 15-year-old Brooke Shields saying into the camera "Nothing comes between me and my Calvins," Calvin Klein has been in the firing line for his controversial advertisements. His idea of using child-like models to sell his jeans and perfume have caused outrage as they are not seen as sexy but pornographic. He states that they were intended to "convey the idea that glamour is an inner quality that can be found in regular people in the most ordinary setting; it is not something exclusive to movie stars and models." However they just come across perverted and disturbing. This was partially seen in the the first video I uploaded which shows various adverts that were banned in 1995 because they were meant to mimic picture set pornographic of the 60's. It's quite long, but you get the point after the first advert! Pushing the boundaries when using sexual imagery is something I’m greatly enjoying looking at for my dissertation.
However what really inspired me when looking at these adverts, were the ones I found for the perfume – ‘Calvin Klein Obsession.’ I don’t think these are seen at all as perverted, but beautifully shot. I think they really capture the feeling of being obsessed; the confusion, the dizziness. I like how the ones with Kate Moss seem quite eerie and like a home movie. David Lynch did a series of four in 1988 that all centered around famous authors' work. I have included my favorite one. I really like this idea- it gives more meaning to the advert. This years Obsession advert with Eva Mendez caused yet again controversy for too much nudity but has that same kind of feel as the others.
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