Test your fire Alarm

I think advertisements that use household named, comedians to promote a message that is serious often works really well. It makes you stop and listen; if it is something they are bothered about that isn't making them happy or funny then it must be something important. I think that this advert works because it really captures your attention and relates to you sitting there watching the adverts in between your programme. It also makes you feel guilty and you want to go check your fire alarm because it is something you could be doing there and then, in the break. The adverts were done by an agency called Euro RSCG and I particularly think the second shorter one is more effective.