I'm not a huge fan of ambient media, not because I don't think it's a great way of advertising or grabbing the public attention- I just think it's too over used. It is however hugely successful when used with Amnesty International as many people try and ignore the problems in the world and by placing it directly in our environment it makes you think and feel guilty about not doing anything. It also makes you think about how lucky you are with the messages it sends by putting the people that are suffering in your environment for that minute you see it.
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