Cashino Royale opening sequence

I love the opening sequence partly because of the mixture of animation and film. I love how inventive they were with the different ways to turn the 4 card shapes into things and how detailed it is. I love how they have included typical casino print as well. It all links together so well and keeps you engaged. I love all the cards exploding at the end. 

Weapons of choice- Fatboy Slim

Such a simple concept in reality but works so well. I love music videos with dance routines and this one is so unique. 

Atonement

I loved this story, which was written by my friend's dad, Ian Mc Ewan, when I read the book. I think that it a great adaption of the plot and doesn't change too many things in it. I love a film that has some kind of emotional affect on me, and this one definitely does; it engages you heart. It was shot so well, every scene seems so complete and fulfilling and the scenes of the war are especially so real. You really can feel all of their pain through the tragic consequences of one little girl with a powerful imagination believing something that didn't happen. It stars Keira Knightley and James McAvoy and won an oscar. At the end of the film your left with the question then whether one of them did achieve atonement or not, and how you feel about that- angry or sympathetic.

Test your fire Alarm

I think advertisements that use household named, comedians to promote a message that is serious often works really well. It makes you stop and listen; if it is something they are bothered about that isn't making them happy or funny then it must be something important. I think that this advert works because it really captures your attention and relates to you sitting there watching the adverts in between your programme. It also makes you feel guilty and you want to go check your fire alarm because it is something you could be doing there and then, in the break. The adverts were done by an agency called Euro RSCG and I particularly think the second shorter one is more effective.

Beyond Borders

Angelina Jolie and Clive Owen star in this film and I think it deserved more credit and recognition than it got. It is about humanitarian relief and despite the poor love story this film aims to shock by using very real scenes of desperation and poverty. This film has such an affect on me as it reminds of how I'd like to one day do some work for Charities regarding their marketing and advertising, and I believe it is just so well shot and goes far beyond any other film in trying to get a message across. This isn't the trailer but it shows some of the better scenes. 

Calvin Klein Advertisements

Since the 1980’s and 15-year-old Brooke Shields saying into the camera "Nothing comes between me and my Calvins," Calvin Klein has been in the firing line for his controversial advertisements. His idea of using child-like models to sell his jeans and perfume have caused outrage as they are not seen as sexy but pornographic. He states that they were intended to "convey the idea that glamour is an inner quality that can be found in regular people in the most ordinary setting; it is not something exclusive to movie stars and models." However they just come across perverted and disturbing. This was partially seen in the the first video I uploaded which shows various adverts that were banned in 1995 because they were meant to mimic picture set pornographic of the 60's. It's quite long, but you get the point after the first advert!  Pushing the boundaries when using sexual imagery is something I’m greatly enjoying looking at for my dissertation.

However what really inspired me when looking at these adverts, were the ones I found for the perfume – ‘Calvin Klein Obsession.’ I don’t think these are seen at all as perverted, but beautifully shot. I think they really capture the feeling of being obsessed; the confusion, the dizziness. I like how the ones with Kate Moss seem quite eerie and like a home movie. David Lynch did a series of four in 1988 that all centered around famous authors' work. I have included my favorite one. I really like this idea- it gives more meaning to the advert. This years Obsession advert with Eva Mendez caused yet again controversy for too much nudity but has that same kind of feel as the others.