This book is so helpful not only as a reference book but it has some great written advice about the creative process. After giving a good couple pages of advice about working, it breaks the showcase of adverts down into different chapters about practical methods of creating unforgettable adverts. For example doing one without words, repetition and accumulation and a change of perspective. At the beginning it has lots of questions you can ask about your product and then with each advert it has a kickstart question to get you thinking about how and why it works so well. This book is just what I needed to help me with my work. I have included some of the pieces of work that caught my eye.
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Creative Advertisements It’s quite true about the saying – There’s no second chance at making a good first impression. Advertisement, regardless online or offline, if they don’t catch your attention within seconds they are considered failed.
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