Chris Nash

Chris Nash is one of the UK's best dance photographers. Each project he does is so different and he always captures so much emotion in the dances. I like the colours in the photographs and the gracefulness and dream like state of them. 

Amnesty International campaign

I'm not a huge fan of ambient media, not because I don't think it's a great way of advertising or grabbing the public attention- I just think it's too over used. It is however hugely successful when used with Amnesty International as many people try and ignore the problems in the world and by placing it directly in our environment it makes you think and feel guilty about not doing anything. It also makes you think about how lucky you are with the messages it sends by putting the people that are suffering in your environment for that minute you see it. 

Kings of Leon performances

I saw on the television in the summer Kings of Leon perform at Glastonbury. I'm captivated by the way that they perform; they create such a mood. I really think the lighting and back display worked perfectly with their music. I also think that their music video Sex on Fire, although fairly simple sums them up really well and the people that directed it really listened and understood who they are.

Build Graphic Design & Art Direction

I really enjoyed looking at Build's showcase. I really like that they believe in producing beautifully crafted design which all are also really clean looking. For example they have applied this to the Pritt corrector pen advertising and the custom made typefaces.

Monoface website

This website is so much fun; you can change parts of the face by clicking on it! im not sure what its for I love it. You could use this kind of concept as an interactive piece of advertising. Maybe ambient media. http://www.mono-1.com/monoface/main.html

Creative Advertising- ideas and techniques from the world's best campaigns.

This book is so helpful not only as a reference book but it has some great written advice about the creative process. After giving a good couple pages of advice about working, it breaks the showcase of adverts down into different chapters about practical methods of creating unforgettable adverts.  For example doing one without words, repetition and accumulation and a change of perspective. At the beginning it has lots of questions you can ask about your product and then with each advert it has a kickstart question to get you thinking about how and why it works so well. This book is just what I needed to help me with my work. I have included some of the pieces of work that caught my eye. 

Cashino Royale opening sequence

I love the opening sequence partly because of the mixture of animation and film. I love how inventive they were with the different ways to turn the 4 card shapes into things and how detailed it is. I love how they have included typical casino print as well. It all links together so well and keeps you engaged. I love all the cards exploding at the end. 

The Tate Britain- Francis Bacon

I wasn't a huge fan ever of Francis Bacon but the exhibition at the Tate Britain was so well set out and his work is overwhelming. I had an audio guide which was so educational.  I could relate to how he loved to tear photographs and pictures from magazines or newspapers and draw on top of them. I loved seeing all the different photos that he would take or be inspired by.  And also to how he was an atheist and was intrigued by his representation of what it would be like to live in a world without God or afterlife. I love how much of his emotions were put into his representations of the figure. There is so much tension, hopelessness, desperation and  isolation; the paintings haunt you like a nightmare with figures trapped in the scene or line boxes.  I love how he would slightly distort on some, and then completely on others such as his crucifixion paintings. It was interesting to learn of how he would paint vertical lines on the paintings to make it more dream like and feel like there was movement and his obsession with the Velazquez's portrait of Pope Innocent X c 1650. The  These were some of my favourite ones, and are probably not the ones that are usually conventionally associated with Bacon.

Georgina Goodman promotional campaigns from the book Great British Editorial.

This book is wonderful as it has a huge selection of editorial design projects from Great Britain from magazines to brochures. It explains their trade secrets and their different personalities and is a great reference book.

I really loved the fashion designer Georgina Goodman's promotional campaign. It was done by Zulma Covers. I love the way the catalogue opens; and I love the simplicity of the pages in the small book. I think the pages are engaging and the art work doesn't over power or take the attention away from the pictures of the shoes.